Experience_________________________________________________________________

OPENINVEST, A J.P. MORGAN COMPANY – San Francisco, CA/Remote – Content Lead, April 2023 - Present

  • Owner of OpenInvest’s content function, responsible for managing a growing team of copywriters; guiding content strategy; editorial process; distribution; and management of cross-business stakeholder relationships with J.P. Morgan executives and compliance team

  •  Responsible for standing up and overseeing advisor readiness and education content vertical, developing content like blog posts, white papers, one-pagers, webinars, and case studies, as well as activating new channels including direct email and social

  • Lead liaison for compliance and research stakeholder relationships, managing approvals and feedback loops through various subject matter experts to ensure on-time delivery 

TREASURY PRIME – San Francisco, CA/Remote – Content and Social Media Manager, April 2022 - April 2023

  • Own end-to-end production of editorial content across blog, sales enablement, email, paid and organic social, and web resulting in 4,000 new site visits, a 91% increase in blog readership, improved average dwell time from two to three minutes, and number-one Google ranking for over a dozen industry SEO key terms

  • Lead Treasury Prime's organic social media marketing strategy across LinkedIn, Twitter, and Facebook growing following 5% monthly resulting in 4,000 organic new followers to date

  • Responsible for interviewing internal and external subject matter experts to produce training materials for sales and product teams, including a 100-page playbook

  • Launched Treasury Prime’s first influencer campaign including creating the company’s first influencer playbook, partnership contract, and guidelines

TEMPO– San Francisco, CA – Social Community Manager, June 2020 - March 2022

  • Leads all organic social media campaigns from concept to finish

  • Manage Tempo’s Facebook Community and have grown it from 100 to 5K members

  • Launched and and manage our blog and leads our SEO strategy

  • Concepts and oversees brand marketing campaigns across social, email, and blog

METROMILE– San Francisco, CA – Social Media Manager, Feb 2020 - May 2020

  • Doubled organic engagement across Metromile’s social media channels including
    Facebook, Instagram, and Twitter by creating Metromile’s first-ever editorial
    calendar and revamping their creative content strategy

  • Executes and conceptualizes all in-house creative video and photo content
    campaigns as well as creative briefs and decks

  • Saw a major shift in sentiment across all social media channels by revamping brand tone and taking advantage of social listening tools like Iconosquare and Hootsuite

ROLI ROTI – Oakland, CA – Brand Director, Feb 2018- Jan 20

  • Doubled Roli Roti’s organic social media following and instituted its first ever Influencer Marketing Campaigns

  • Worked cross-functionally to design and conduct webinars and decks to train and educate retail partners on our product line

  • Acted as Roli Roti’s corporate liaison to third-party vendors and agencies overseeing designers, freelance writers and photographers, and printers 

SMITTEN ICE CREAM – San Francisco, CA – Community Marketing Mgr, Mar 2016- Nov 2017

  • Generated over 10K organic followers across Facebook, Instagram, and Twitter by taking lead over all of Smitten’s creative content strategy and execution

  • Oversaw email marketing campaigns and content marketing strategy via blogs, key partnerships and collaborations, and social media content

  • Managed website and blog design, guided by Google Analytics data 

NOMIKU – San Francisco, CA – Marketing & Community Manager, Jan 2013- Nov 16

  • Cultivated organic following of over 25K across all of Nomiku’s social media
    channels by establishing content calendar and developing influencer relationships

  • Landed Nomiku major media coverage including Hallmark Channel, Rachael Ray Show, and Good Housekeeping Magazine 

  • Oversaw Nomiku’s international customer community by instituting a regional ambassador program, webinars, ambassador-only email platform, and recruited guest contributors to Nomiku’s blog and social media channels 

Skills Summary____________________________________________________________

-DV/DSLR Shooting

-Adobe Creative Suite

-MS Office Suite: Word, Excel, PowerPoint

-Language skills: Conversational Cantonese, Basic Mandarin

Education_________________________________________________________________

New York University (NYU) ’11 – New York, NYBA, Journalism & Sociology